Since 2009, our journey has been all about pets—starting behind the scenes as an animal feed ingredient supplier. We have worked with ingredients sourced globally—from North & South America, South East Asia, Europe, Asia, and the Asia Pacific—learning what truly makes pet food nutritious, reliable, and consistent in quality.

With more than 15 years of industry experience, we have built a deep, practical understanding of ingredients, sourcing, and nutrition. Every product we create today is grounded in this expertise, so you can feel confident about what goes into your pet’s bowl.

In 2018, we launched our first pet food brand. Over the years, we have grown into a family of six brands, each thoughtfully developed to meet different pet needs, life stages, and lifestyles.

In 2023, we expanded beyond nutrition into pet essentials, offering products designed to support pets beyond the bowl and into their everyday lives.

No matter the brand, every product we make follows the same promise: carefully selected ingredients, purposeful nutrition, and consistent quality you can trust.